Mairi has made changing and evolving sports for the better her mission. She is an international design leader with a strong entrepreneurial spirit & a creator of engaging experience design for innovative digital platforms. She has worked for a range of large enterprises including Philip Morris International, Prudential Securities, Vodafone, British Telecom, as well as smaller dotcoms and start-ups. She focuses on establishing a community-centric culture. Mairi is an ex semi-pro indoor & beach volleyball player.